ISHS Acta Horticulturae 135: VII Symposium on Horticultural Economics, XXI IHC
FUTURE MARKET STRUCTURE OF THE U.S. CUT FLOWER INDUSTRY1 |
| Authors: | Cecil N. Smith, Marvin N. Miller |
| DOI: | 10.17660/ActaHortic.1983.135.34 |
| Abstract:
The United States floricultural industry, primarily located in the outskirts of major cities prior to World War II, in large part moved to California, Florida, and Colorado in the 1950s and 1960s. With the substantial growth of the floricultural industry in the tropics in the last decade and a half, Columbia has now become the major supplier of carnations and pompon chrysanthemums for the U.S. market. The U.S. growers remaining in business have become fewer in number and larger in size. Mass marketing of flowers has developed rapidly during the 1970s and early 1980s and will play an important role in the future of the U.S. cut flower industry. Traditional retail florists will likely become larger and more efficient. Per capita sales of floricultural products are also expected to rise as mass marketing becomes a more effective sales mechanism and as surviving traditional retail florists become more aggressive. | |
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