List price   € 64   Buy this book   This title is available in ActaHort USB-drive or e-Acta format - not available in print Convener   P. Oppenheim  Editor   P.J. Batt  Publication date   31 March 2012  ISBN   978-90-66050-68-6  ISSN   0567-7572 (print)   2406-6168 (electronic)  Number of articles   28  Volumes   1  Place   Lisbon, Portugal  Online articles: EXPORTS AND CHANGING CONSUMER PREFERENCES CHALLENGE THE VIETNAMESE HORTICULTURAL SECTOR (M. Mergenthaler) THE ENVIRONMENTAL VALUE OF RECLAIMED WATER FOR AGRICULTURE PURPOSES (F. Alcon, M.D. de Miguel , N. Arcas, J. Martin-Ortega, F. Pedrero , J.J. Alarcon) LIFESTYLE HORTICULTURE IN AUSTRALIA: COMMODITIES, ENTERPRISE NUMBERS, EMPLOYMENT AND ECONOMIC ANALYSIS (D.E. Aldous, S. Holborn) ECO-ATTITUDES AND BEHAVIOURS OF ANNUAL, PERENNIAL AND HERB AND VEGETABLE BUYERS FROM FOUR US STATES (B.K. Behe, B.L. Campbell, J.H. Dennis, C.R. Hall, R.G. Lopez, C. Yue) DO SEED COMPANIES KNOW LOCAL END-USERS EXPECTATIONS? FINDINGS FROM MINI CUCUMBERS IN IRAN (F. Bekhradi , F. Bekhradi ) CONSUMER LIFESTYLE FACTORS THAT CONDITION THE FREQUENCY OF ORGANIC TOMATO PURCHASES IN CASTILLA-LA MANCHA (SPAIN) (R. Bernabéu, M. Olmeda, R. Olivas , M. Díaz) THE FATE OF HORTICULTURE IN THE EAST CENTRAL EUROPEAN (ECE) TRANSITION COUNTRIES: A CASE STUDY OF HUNGARY (A. Burger) TRANSITION TO CONSUMER-DRIVEN VALUE CHAINS IN THE NETHERLANDS (J.S. Buurma, C. Lamine , I. Haynes) THE PECAN NUT IN MEXICO: CHARACTERISTICS OF COMMERCIAL SUPPLY AND CONSUMERS PREFERENCES (D.M. Camarena, H. Nuñez , M.A. Puebla) ECONOMICS OF ALTERNATIVE PEST MANAGEMENT IN FIELD VEGETABLES (W. Dirksmeyer) STRUCTURAL CHANGE IN FRUIT AND VEGETABLE PRODUCTION IN GERMANY (W. Dirksmeyer) INFLUENCING FACTORS IN THE DECISION-MAKING PROCESS OF ENERGY SAVING TECHNOLOGIES IN HORTICULTURE (J. Flenker , W. Bokelmann, K. Geidel , D. Lange) DETERMINATION AND EVALUATION OF SUCCESS FACTORS FOR TRADITIONAL HORTICULTURAL RETAILERS DEPENDING ON INDIVIDUAL OPERATING AIMS (A. Gabriel, J. Schöps , K. Menrad ) ECONOMIC EVALUATION OF CUCUMBER AND FRENCH BEAN PRODUCTION: COMPARING INTEGRATED AND ORGANIC CROP PRODUCTION MANAGEMENT (M.C. García, A. Belmonte, F. Pascual, T. García, A. Simón, M.L. Segura, G. Martín, D. Janssen , I.M. Cuadrado ) THE APPEAL OF BIODEGRADABLE PACKAGING TO US FLORAL CONSUMERS (C.R. Hall, B.K. Behe , B.L. Campbell, J.H. Dennis, R.G. Lopez, C. Yue) MARKET SEGMENTATION FOR US FLORAL CONSUMERS BASED ON ATTITUDES TOWARDS BIODEGRADABLE PACKAGING (C.R. Hall, B.K. Behe , B.L. Campbell, J.H. Dennis, R.G. Lopez, C. Yue) A NET PRESENT VALUE AND FINANCIAL FEASIBILITY ANALYSIS OF CONVERTING FROM PLASTIC POTS TO DEGRADABLE PAPER POTS (T.J. Hall, J.H. Dennis, R.G. Lopez, T.L. Cannady) ORNAMENTAL BEDDING PLANTS INDUSTRY IN JAPAN: CHANGES IN PRODUCTION, DISTRIBUTION AND CONSUMPTION AFTER THE GARDENING BOOM OF THE 1990S (M. Kazuyuki, N. Yasutaka) DEVELOPING AN ECONOMIC MODEL SYSTEM OF THE VEGETABLE PRODUCTION SECTOR IN GERMANY (C. Kölbel , W. Lentz) THE ADOPTION OF CONTROL INSTRUMENTS FOR FARM MANAGEMENT BY HORTICULTURE FARMS IN GERMANY (W. Lentz, M. Dister) FLORAL GIFT PERCEIVED PRACTICALITY: FRAGRANCE AND LONGEVITY BY GENERATION X AND Y CONSUMERS (A. Rihn , C. Yue, B.K. Behe, C.R. Hall) EXPLORATORY APPROACH TO SMALL FOOD SERVICE OPERATOR'S PERSPECTIVES REGARDING TRADITIONAL FOOD MARKETS (J. Sampaio, L.M. Cunha, A.P. Moura, A. Rocha) DRIVERS FOR CUSTOMER SATISFACTION WITHIN THE TRADITIONAL GERMAN HORTICULTURAL RETAIL (J. Schöps) CUSTOMER EXPERIENCE MANAGEMENT IN HORTICULTURAL VALUE CHAINS (K. Sparke) MANAGING SUSTAINABILITY IN FRUIT PRODUCTION (N. Taragola, S. van Passel , W. Zwiekhorst) PERSONAL CAPACITIES NEEDED FOR TRANSITIONAL COOPERATION IN ENERGY WEBS BETWEEN GLASSHOUSES AND NON-HORTICULTURAL COUNTERPARTS IN THE NETHERLANDS: THREE CASE STUDIES (T. Vermeulen, W. Verkerke, P.C.M. Vermeulen, P. Weel , E. Poot) TOWARDS CONSUMER DRIVEN AND INNOVATIVE FRUIT SUPPLY CHAINS (R.C. Wiersinga, S.R.C.H. Hiller , K.L. Zimmermann ) COMPARING WILLINGNESS TO PAY ESTIMATION MODELS FOR CONJOINT ANALYSIS: A CASE STUDY OF WILLINGNESS TO PAY FOR BIODEGRADABLE CONTAINERS FOR PLANTS (C. Yue, C.R. Hall, B.K. Behe, B.L. Campbell, R.G. Lopez, J.H. Dennis)