World pineapple production should exceed 12 million tonnes in 1995. Asia has strengthened its position as the leading production zone year after year.
Seventy percent of pineapple consumption is in production areas.
World trade in the fruit consists of three main products : preserves, forming by far the largest proportion (1,000,000 tonnes), pure or concentrated juice (170,000 tonnes) and fresh fruits (500,000 tonnes). Four-fifths of the world preserves and juice market is supplied by Thailand and the Philippines.
The fresh pineapple trade is dominated by Côte d'Ivoire which supplies 60% of the European market, the leading importer with over 200,000 tonnes of fresh pineapple.
Partly linked with the banana trade - especially as the same ships are used - the fresh pineapple market in Europe developed from 1986 onwards with fruits from Central America and the Caribbean.
The latter exporters have started to challenge Côte d'Ivoire for its leading position in a growing market.
However, Côte d'Ivoire is optimistic following the reorganisation of its import and export trade channels and the limits on imports of Latin American bananas which also hit pineapple supplies.
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