List price   € 62   Buy this book   This title is only available in e-Acta format - not available in print Conveners   S. Mathé, D. Neven  Editors   S. Mathé, D. Neven, L. Temple, G. Duong  Publication date   31 October 2023  ISBN   978-94-62613-79-9  ISSN   2406-6168 (electronic)  Number of articles   21  Volumes   1  Place   Angers, France  Online articles: Acta Horticulturae 1380 - cover - colophon - contents - authors Buyer-seller relationships in the marketing of fresh produce in France (E. Coyral, P.J. Batt) Shades of sustainability – is there room for a new sustainability label in fruit production? (Z. Heuschkel, C.W. Whitney, E. Luedeling) Challenges and strategies: the GAP certification of fruits in Taiwan (Wen-Li Lee) Communication of sustainability in horticulture – what messages do consumers currently perceive and what expectations do they have regarding sustainability? (L. Knauber, L. Müller, R. Luer, W. Lentz) Cognitive dissonance in value chains: the case of the vegetable sector in Martinique (L. Parrot, M. Varenne) How Bordeaux wine producers differentiate their offer to face domestic and international competition (J. Bodin, P.J. Batt) Can there be value chains without values? Shadow economies and value chains (L. Parrot, Y. Biard, D. Klaver, E. Kabré, H. Vannière) Institutional governance of varietal innovations in the plantain value chain in Côte d’Ivoire (E.C.M. Angbo-Kouakou, L. Temple, A. Assemien) Why fresh fruit and vegetable producers use direct marketing in northern France (F. Dupont, P.J. Batt) Governance of organizational innovations in the cocoa value chain in Ghana (F.N.Y. Codjoe, G. Soullier, S. Mathé, F.A. Asante, S. Bawakyillenuo) Emergency preparedness: planning for the next normal (E. Barrett, R. Leeds) People-oriented service design of postharvest handling resource integration knowledge service platform (Ming-Shu Yuan, Hau-Xin Lin) Economic evaluation of alternative packaging to plastic for fruits and vegetables (A.N. Seyni) Functional dynamics to strengthen an agroecological technological innovation: the case of seedlings from stem fragments (PIF) plantain propagation technology in Cameroon (N. Soulé Adam, L. Temple, S. Mathé, M. Kwa) Technological potential and characterization of underutilized South American yam flour with food applications (S.V. Medina Lopez, J.P. Fernandez-Trujillo, M.S. Hernández Gomez) Cactus pear (Opuntia spp.) crop applications and emerging biopolymer innovations (B. van Rooyen, M. De Wit, G. Osthoff, J. van Niekerk) Challenge of implementing Horticulture 4.0 innovations in the value chain (M. Isaak, S. Ludwig-Ohm, W. Dirksmeyer) The apple processing cooperative VOG Products as a role model for minimizing postharvest crop losses – an empirical case study from South Tyrol, Italy (C. Fischer, C. Tappeiner) Cost benefit analysis of a netting technology package in real farming conditions among smallholder farmers in Kenya (E. Mujuka, L. Parrot, W. Baird, E. Delettre, J. Simon, J. Mburu, T. Martin) ‘Futures By Design’ – integrating data science into horticultural SMEs to improve productivity (D.M.B. Bellett-Travers, E. Giovannetti, M. Partac, W. Davies) Dissemination of scientific knowledge to the society: balance between accuracy and simplification (D. Taillez)