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ISHS Acta Horticulturae 971: XII International Symposium on the Processing Tomato

CONSUMER'S FOOD SUSTAINABILITY PERCEPTION: THE CASE OF TOMATO

Authors:   F. Fort, G. Palma, S.A. Sauvegrain, H. Sbai, M. Padilla
Keywords:   sustainable consumption, fruits and vegetables, France
DOI:   10.17660/ActaHortic.2013.971.26
Abstract:
The aim of this paper is to explore consumer perceptions regarding food sustainability. According to a large survey of 800 people living in three French regions: North, Paris and South, the sustainability of food products has three main dimensions: the product’s origin, the production season and organic label. Similarly results show that if the majority of consumers have a positive attitude towards “sustainable” products, only a quarter is ready to adopt new behavior. The results show also a significant difference between these opinions and the ‘sustainable’ behavior for purchases and consumption. The large gap between reported attitudes and behavior is explained mainly by the price of “sustainable” products. Indeed, the price of sustainable products can be 20-30% more expensive than conventional products.

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