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ISHS Acta Horticulturae 97: VI Symposium on Horticultural Economics

SUPERMARKET TRADING PRACTICES IN FRESH FRUIT AND VEGETABLES

Author:   A.H. Gill
Abstract:
This paper reviews briefly the place of fresh fruit and vegetables in the supermarket. It examines the buying policies of the supermarket chains with particular reference to the ways in which the supermarket outlet may differ from the wholesale market outlets for the producer.

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