ISHS Acta Horticulturae 97: VI Symposium on Horticultural Economics
MARKET AND MARKETING RESEARCH ACTIVITIES IN THE TEACHING OF HORTICULTURAL ECONOMICS |
| Author: | M.J. Sargent |
| Abstract:
Four examples of market and marketing research studies completed by students are outlined briefly. The advantages and disadvantages of such exercises as part of a teaching programme in horticultural economics, management and marketing are discussed together with their wider implications for the horticultural industry. | |
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