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ISHS Acta Horticulturae 822: VI International Pineapple Symposium

COMMERCIALIZATION FORMS AND ORGANIZATION OF PINEAPPLE PRODUCERS IN THE STATE OF PARAÍBA, BRAZIL

Authors:   J.F. de Brito Neto, W.E. Pereira, R.G. de Sá Sobrinho, J.A. Barbosa, D. de S. Costa, J.S. Lacerda, D.P. dos Santos, D. de O. Vieira
Keywords:   Ananas comosus comosus, fruit trading, cooperative, survey
Abstract:
Pineapple is consumed in the whole world as fresh and processed fruit. In Brazil, the main producing states of pineapple are Pará, Paraíba, Minas Gerais and Bahia. For many years Paraíba was the largest producer, but the lack of incentives, taxes and other factors contributed to its drop in the national ranking from 1996 to 1998. However from 2005, Paraíba came back to dispute the leadership of the national ranking producing more than 300 million fruits a year. In spite of that, the producers, mainly the small ones, face many problems that limit the activity. Hence a survey on its status is of basic importance for planning of the activities and for the public politics directed to the pineapple crop. This work had as objective to determine the forms of commercialization and the level of organization of pineapple producers. Data were collected in six municipalities, totaling 60 small and large-scale producers. It was observed that the majority of the producers is dependent on the action of middlemen in the commercialization process. The sales carried out through the stock market of agricultural commercialization of Pernambuco State has provided greater profitability and security in the negotiation for the pineapple producers. The region of Santa Rita presents the most developed organizational level of pineapple growers, mostly in cooperatives, who have contributed to the expansion of the pineapple crop in Paraíba. It was also observed that 50% of pineapple growers do not systematically plan their production costs and revenues estimated for a pineapple crop cycle.

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