ISHS Acta Horticulturae 813: VI International Symposium on New Floricultural Crops
A NEW THEORY – MODEL STRATEGY FOR NEW FLOWER CROPS DEVELOPMENT |
| Authors: | D. Zervaki, K. Papanastasi, E. Maloupa |
| Keywords: | Balkan Botanic Garden Kroussia, new product development, species evaluation |
| Abstract:
New Flower Crop Development procedures require innovation as the engine of growth for every organization. In order to approach innovation for the development of new products, a new theory – model for NFC Development is presented. An inductive driven methodology was used to evaluate the NPD methods and practices, which already exist worldwide. The observations made, led to the construction of explanations and theories about what has been observed and what should be applied. Two methods were used for collecting data for this qualitative research; the first was based on primary data collection using a survey addressed to business and the second one was the secondary data collection method, making a comparison of the preceding data with the literature. A questionnaire was provided to a Greek company that produced floricultural plants relating to the strategy used to introduce plants to the market as New Ornamental Species. This strategy was compared with other strategies used by companies and Research Organizations worldwide and data analyzed based on successful models of theories and practices found in the literature. The research strategy adopted was exploratory in combination with a case study. Balkan Botanic Garden of Kroussia is following the proposed theory – model for New Flower Crop Development and is currently using representative Greek native species intending to endorse them in the market. | |
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