ISHS Acta Horticulturae 694: International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region
SENSORY TESTING, USAGE AND ATTITUDE STUDIES AS A BASIS FOR CONSUMER NEEDS-DRIVEN MARKETING - A CASE STUDY IN CITRUS |
| Authors: | G. McEvilly, C.E. Gair, N. Bartlett, D. McKinna, W.B. McGlasson |
| Keywords: | Citrus sinensis, Brix, acidity, BrimA, market research, fruit quality, flavour |
| Abstract:
Profitability in the horticulture industry depends to a large extent on differentiating its products by consistently meeting or exceeding consumer expectations, and then being rewarded accordingly. At present most Australian fresh fruit are sold as an undifferentiated “commodity” at highly variable prices and eating quality. Sensory studies on navel oranges were undertaken with large consumer panels and the statistical relationships between sensory and physicochemical properties of the fruit were analysed. The results have provided the basis for studying the effect of a range of factors including varietal, agronomic and postharvest practices, on the eating quality of oranges. Practical applications of the outcomes of this research are discussed. | |
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