ISHS Acta Horticulturae 683: V International Symposium on New Floricultural Crops
INTERNATIONAL MARKET TRENDS - TROPICAL FLOWERS |
| Author: | M. Pizano |
| Keywords: | Birds-of-paradise, gingers, heliconias, anthurium, commercial potential and constraints |
| Abstract:
“Tropical flowers” is a general term used to designate a group of species native to tropical and subtropical areas of the world and which are different from traditional floral products such as roses, chrysanthemums and carnations. Basically, this category of ornamentals includes birds-of-paradise (Strelitzia sp), gingers (Alpinia sp), heliconias (Heliconia sp), anthuriums (Anthurium sp) and sometimes orchids (several genera and species). Tropical flowers are perceived by many flower consumers as exotic and unusual, and should have an excellent market potential, particularly in temperate countries. However, their introduction and spread have not been as fast or simple as expected. Some problems encountered in their production and commercialization include: size and weight, which make them more expensive to ship and more difficult to arrange by the end consumer; storage temperature requirements that differ from traditional products entailing specific shipping and post-harvest handling procedures; and challenges encountered by growers mostly involving propagation, flowering control and ensuring adequate vase life, among others. This paper presents a general overview of the tropical flower market today, the most important growers/exporters around the world with special emphasis in Latin America, the main consumers/ importers, as well as present and potential uses, and future perspectives and challenges. | |
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