ISHS Acta Horticulturae 683: V International Symposium on New Floricultural Crops
FAIR TRADE IN ORNAMENTAL PLANTS - INTRODUCING THE FAIR PLANT NURSERY |
| Author: | B.I. Jørgensen |
| Keywords: | Sustainable trade, benefit sharing, new ornamental plants |
| Abstract:
Fair trade is an alternative approach to conventional international trade. It is a trading partnership which aims at sustainable development for excluded and disadvantaged producers in developing countries. Fair trade is well established within a range of edible horticultural products. Fair trade of cut flowers was launched in April 2001 by the Swiss fair trade organization "Max Havelaar" Switzerland, and has occupied a market share of 8 % of all imported cut flowers, or 5% of the total cut flower market in Switzerland. To date, no other ornamental horticultural products have been adapted to fair trade. With this background, the world's first fair trade nursery, the "Fair Plant Nursery", has been launched in South Africa. The objective of Fair Plant Nursery is to establish and run a modern and prosperous wholesale production and export nursery, with a high ethical and social consciousness. Fair Plant Nursery will develop and produce exclusive, niche products of ornamental plants. The plants are to be exported as semi-finished pot-plants for the off-season markets in the northern hemisphere. Fair Plant Nursery will honor all generic standards of Fairtrade Labeling Organizations International (FLO) for companies dependent on hired labor, and Fair Plant Nursery will work to obtain certification from FLO, to enable the use of its member's trade-labels internationally. | |
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