ISHS Acta Horticulturae 672: IV International Symposium on Horticultural Education, Extension and Training
STRATEGY TO ATTRACT YOUNG PEOPLE TO HORTICULTURE |
| Authors: | G. Stone, J. Coutts, M. Casey, A. Coutts |
| Keywords: | marketing and promotion |
| Abstract:
The vision from the strategy to attract young people to horticulture is a strong cohort of bright young people, finding fulfilling careers in the Australian horticulture industry, studying applicable courses at all levels, meeting employer needs and contributing to the ongoing growth and vitality of the industry. If there is one key message from this research, it is that the horticultural industry does not effectively and positively sell itself generally to the broader community, and more specifically to parents, guidance officers/career counsellors and students. A whole-of-horticulture promotional/public relations campaign is clearly needed to achieve this purpose. An industry development body is needed to be a catalyst for change. It needs to be entrepreneurial and visionary. While collaborating closely with industry, it needs to be outside parochial boundaries and relationships. | |
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