 | PREFACE ( ISHS Board of Directors) |
| EXPLORING THE NATURE OF LONG-TERM BUYER-SELLER RELATIONSHIPS IN THE WESTERN AUSTRALIAN NURSERY INDUSTRY (P.J. Batt, J. Miller) |
| STRATEGIC DRIVERS IN THE NEW ZEALAND FRESH PRODUCE SUPPLY CHAIN (H. Maurer, A-M. Arts) |
| CO-OPERATING IN VERTICAL MARKETING SYSTEMS TO ENSURE REGIONAL PRODUCT QUALITY (A. Wirthgen) |
| CONTRIBUTION OF FRUIT RESEARCH IN THE DEVELOPMENTS IN DUTCH FRESH FRUIT CHAIN (M.J. Groot, G. Peppelman, M.P. van der Maas, P.J. van Erp) |
| DESIGN OF INSTITUTIONAL AND ORGANISATIONAL ARRANGEMENTS IN THE SUPPLY CHAIN - STUDY OF BUSINESS RELATIONS BETWEEN THE FRUIT PROCESSING INDUSTRY AND FARMERS (K. Maack) |
| QUALITY SAFEGUARDING IN ORGANIC PRODUCE SUPPLY CHAINS: PROBLEMS, SOLUTIONS AND SUCCESS FACTORS (K. Müller, W. Bokelmann, M. Geyer) |
| CHANGING MARKET CHANNELS FOR FRESH FRUITS AND VEGETABLES AND IMPLICATIONS FOR THE STRUCTURE OF THE FARM SECTOR (W. Lentz) |
| FULFILLING CUSTOMERS NEEDS: WHAT RETAIL NURSERIES REQUIRE FROM WHOLESALE PLANT SUPPLIERS (P.J. Batt, J. Miller) |
| CONSUMER PREFERENCES FOR CUT FLOWERS IN WESTERN AUSTRALIA (P.J. Batt, J. Pool) |
| CAN EXPERIENCING REGRET AFFECT FUTURE CONSUMER CONSUMPTION OF HORTICULTURAL PRODUCTS? (J.H. Dennis, B.K. Behe, T.J. Page Jr., R.A. Spreng) |
| NEW TRENDS OF GRAPEVINE GROWING IN COASTAL AREA OF THRACE REGION DUE TO CHANCING CONSUMER BEHAVIOUR IN TURKEY (G. Güngör, H. Güngör) |
| FOOD CONSUMPTION EXPENDITURE STRUCTURE IN THAILAND 1998: THE CASE OF VEGETABLES (E. Schmidt, S. Isvilanonda) |
| CONSUMER WILLINGNESS TO PAY FOR ENVIRONMENTALLY FRIENDLY PRODUCED VEGETABLES IN THAILAND (C. Vanit-Anunchai, E. Schmidt) |
| CONSUMERS CHOICE OF ORGANIC VERSUS CONVENTIONAL FRUIT AND VEGETABLES - THE ROLE OF THE GROCERY STORE (H. Tjärnemo, L. Ekelund) |
| CONSUMER PREFERENCES FOR ORGANIC VEGETABLES - THE CASE OF SWEDEN (L. Ekelund, H. Tjärnemo) |
| CARROT CONSUMER SEGMENTATION AND PERCEPTIONS OF PASTA SAUCE AND ORANGE JUICE ENHANCED WITH CARROT JUICE (K.M. Kelley, B.K. Behe, R.M. Walden, J.B. Harte) |
| ENVIRONMENTAL LABELLING AS A MARKETING CONCEPT TO CREATE ADDED VALUE FOR FLOWER CHAINS: HOW TO CREATE A HORTICULTURAL CHAIN BASED ON RESPONSIVE CONSUMER INFORMATION (Y.K. van Dam, I.A. van der Lans, K.L. Zimmermann) |
| ANALYSIS OF THE STRENGTH AND WEAKNESS OF EGYPTIAN MARKET CHAINS FOR HORTICULTURAL CROPS (E. Alaa) |
| TASK ALLOCATION AND HUMAN RESOURCE MANAGEMENT AT GLASSHOUSE HOLDINGS IN FLANDERS (N. Taragola, D. Van Lierde, G. Van Huylenbroeck) |
| JOB EXPECTATIONS OF STUDENTS GRADUATING FROM AGRICULTURAL AND HORTICULTURAL SCHOOL (A. Verspecht, D. Van Lierde, N. Taragola) |
| CHANGING EXTERNAL CONDITIONS REQUIRE HIGH LEVELS OF ENTREPRENEURSHIP IN AGRICULTURE (A.B. Smit) |
| SPEEDING UP INNOVATION PROCESSES THROUGH SOCIO-TECHNICAL NETWORKS: A CASE IN DUTCH HORTICULTURE (A. de Buck, J. Buurma) |
| MEASURING THE ATTRACTIVENESS OF SELECTED HORTICULTURAL STRATEGIES (C.R. García, P.P. Pérez, J.M. Martín, L. Fernández) |
| ADDING VALUE BY REPOSITIONING: THE CASE OF THE AUSTRALIAN STRAWBERRY INDUSTRY (P.P. Oppenheim) |
| ANALYSIS AND DEVELOPMENT OF ENTREPRENEURSHIP IN AGRICULTURE (P.L. de Wolf, H.B. Schoorlemmer, A.B. Smit, C.C. de Lauwere) |
| STRATEGIC GROUPS IN ANDALUSIAN OLIVE TREE FARMS (L. Fernández, M. Carbonero, C.R. García, J.M. Martín, P.P. Pérez) |
| WHY DO HORTICULTURAL ENTERPRISES COOPERATE AND WHAT DOES PREVENT THEM FROM THIS? (R. Gocht, W. Bokelmann) |
| TRENDS AND TENDENCIES - HOW EXPERTS OF THE HORTICULTURAL SECTOR EXPECT BUSINESS ENVIRONMENT IN THE FUTURE (D. Gräbnitz, W. Bokelmann) |
| TO CHANGE OR NOT TO CHANGE? FARMERS' MOTIVES TO CONVERT TO INTEGRATED OR ORGANIC FARMING (OR NOT) (C.C. de Lauwere, H. Drost, A.J. de Buck, A.B. Smit, L.W. Balk-Theuws, J.S. Buurma, H. Prins) |
| VALUEING ORGANIC FARMING: AN EXPERIMENTAL STUDY OF THE CONSUMER (S. Blondel, M. Javahéri) |
| BACK FROM THE FUTURE: TOWARDS SUSTAINABLE GLASSHOUSE HORTICULTURE IN THE NETHERLANDS (E. Poot) |
| ADOPTION OF SUSTAINABLE PRODUCTION TECHNIQUES: STRUCTURAL AND SOCIAL DETERMINANTS OF THE INDIVIDUAL DECISION MAKING PROCESS (B. König) |
| ENERGY SAVING IN GREENHOUSE HORTICULTURE AS A RESPONSE TO CHANGING SOCIETAL DEMANDS: FINDINGS FROM A BEHAVIOURAL STUDY AMONG 95 GROWERS IN THE NETHERLANDS (J.A.A.M. Verstegen, E. Westerman, J. Bremmer, P. Ravensbergen) |
| SUSTAINABILITY OF GREENHOUSE FRUIT VEGETABLES: SPAIN VERSUS THE NETHERLANDS; DEVELOPMENT OF A MONITORING SYSTEM (N.J.A. van der Velden, J. Janse, R.C. Kaarsemaker, R.H.M. Maaswinkel) |
| WASTE REDUCTION IN THE SUPPLY CHAIN OF ARABLE VEGETABLES (R.L.M. van Uffelen, G.M. Splinter, O. van Kooten, N. Botden) |
| INTEGRATED FARMING SYSTEM AND MULTIFUNCTIONALITY OF AGRICULTURE IN MALAYSIA (K. Othman) |
| LINKING RURAL COMMUNITIES' LIVELIHOODS WITH MARKETS OF UNDERUTILIZED SPECIES: CASE STUDY IN SYRIA (A. Giuliani, S. Padulosi, I. Hoeschle-Zeledon) |
| OLIVE TREE FARMING IN ANDALUSIA DURING THE NINETIES: EVOLUTION AND FORECAST IN THE NEW CAP (P.P. Pérez, J.M. Martín, L. Fernández, C.R. García) |
| CHANGES IN THE HORTICULTURE SECTOR IN THE NETHERLANDS (N. Goncharova, A. van der Vlist, J.A.A.M. Verstegen) |
| DATES MARKETING & EXPORTING CHALLENGES IN IRAN (K. Koshteh, A.R. Kamalian) |
| EXTERNAL TRADE OF THE SMALL FRUITS IN HUNGARY (A. Kürti) |
| STRATEGY & LIMITATIONS TO IMPROVE GRAPES MARKETING EFFICIENCY (A CASE STUDY OF S & B, IRAN) (K. Koshteh, A. Abbas) |
| COMPETITIVENESS OF TURKISH FRUITS IN THE WORLD MARKET (S.A. Hatirli, B. Ozkan, C. Fert) |
| ANALYSIS OF THE COMPETITIVENESS OF THE GERMAN HORTICULTURAL SECTOR (B. Jacobsen, W. Bokelmann) |
| THE PRESENT AND THE FUTURE MARKET ACCESS OPPORTUNITIES OF THE HUNGARIAN FRUIT AND VEGETABLE SECTOR (A. Juhász) |
| THE HUNGARIAN PLUM PRODUCTION AND EXPORT IN THE EU (L.Z. Kiss) |
| THE CONDITIONS OF THE DEVELOPMENT OF LOCAL PRODUCTIVE SYSTEMS OF HORTICULTURAL SECTOR IN THE SOUTH-EAST REGION OF POLAND (A. Krukowski, A. Włodarczyk) |
| EFFECTS OF TECHNOLOGY IN HORTICULTURE - EVOLUTION IN SPANISH EASTERN COASTAL REGIONS * (M.A. Fernandez-Zamudio, L. Riesgo, P. Caballero, M.D. De-Miguel) |
| CROATIAN VEGETABLE MARKET UNDER CONDITIONS OF WORLD MARKET GLOBALISATION (R. Lončarić, Z. Tolu¿iæ) |
| ROLE OF HORTICULTURAL AGRI-PRODUCER GROUPS IN IMPROVING COMPETITIVENESS OF POLISH AGRI-PRODUCERS (M. Adamowicz, M. Lemanowicz) |
| MONITORING AND REGULATION OF HORTICULTURAL ACTIVITIES (B. Fragny, W. Oueslati) |
| REGIONAL TRADE AGREEMENTS: IMPACTS ON TRADE OF HORTICULTURAL PRODUCTS AND LOCAL PRODUCERS (G.B. White, N.L. Bills) |
| INTERNATIONAL TRADE IN FRUITS AND VEGETABLES: BARRIERS TO TRADE, WTO PROPOSALS FOR REFORM AND MODELLING ALTERNATIVE OUTCOMES (A.N. Rae) |
| FOOD AID IMPACT ON PEASANT HOUSEHOLD BEHAVIOUR IN NORTHERN HIGHLAND OF ETHIOPIA. - A CASE STUDY IN TENTA DISTRICT (S. Asfaw, D.M. Hörmann) |
| EDUCATING COMPETENT PROFESSIONALS FOR THE HORTICULTURAL JOB MARKET; ANALYSIS OF THE NEW MODEL FOR HIGHER EDUCATION IN THE NETHERLANDS (G. Trip, W. Maijers, T. Lossonczy) |
| FOCUS GROUP DISCUSSIONS AS A RESEARCH AND EXTENSION METHOD: THE CASE OF PERSONNEL MANAGEMENT ISSUES IN HORTICULTURAL BUSINESSES (V. Bitsch) |
| HORTGAME, A HORTICULTURAL MANAGEMENT GAME FOR EDUCATIONAL PURPOSE (B. Håkansson) |
| GREENHOUSE COST ACCOUNTING COMPUTER PROGRAM: EXTENSION AND TEACHING TOOL (R. Brumfield) |
| INTEGRATED EVALUATION OF GREENHOUSE VEGETABLE PRODUCTION: TOWARD SUSTAINABLE MANAGEMENT (K. Hayashi, H. Kawashima) |
| THE DECISION SUPPORT SYSTEM WITH ECONOMIC ANALYSIS OF FIELD VEGETABLE PRODUCTION (R. Lončarić, Z. Lončarić) |
| ECONOMIC EVALUATION OF VARIOUS HARVESTING, GRADING AND CULTIVATION METHODS FOR ASPARAGUS (G. Ruhm) |
| BARRIERS IN THE IMPROVED PRODUCTION OF THE KABARU HORTICULTURAL COOPERATIVE IN NORTHERN KENYA (R.L. Morris) |
| CREATING VALUE OF SMALL FAMILY MUSHROOM ENTERPRISES IN THRACE REGION, TURKEY (G. Güngor, H. Güngor) |
