ISHS Acta Horticulturae 652: I International Symposium on Grapevine Growing, Commerce and Research
APPELLATIONS OF ORIGIN, ECONOMIC AND INSTITUTIONAL ORGANISATION: THE CASE FOR PORT WINE |
| Authors: | E. Giraud-Héraud, R. Green, A. Seabra Pinto |
| Keywords: | Appellation of Origin, Port Wine, marketing, Common Market Organisation |
| Abstract:
In this article we analyse the economic performance of the production-marketing chain of Port wine. We will show how the organisation of the offer established since 1756 has assured the economic viability of this appellation of origin. The adaptation of the inter-professional organisation over the years has permitted the balancing of the power struggle within the production-marketing chain and has maintained a large part of the economy in the region where it is produced. We will conclude by clarifying the future legislative restrictions which the inter-professional organisation will have to respect within the viticultural Common Market Organisation (CMO) and the European competition policy for carrying on this system of organisation. | |
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