ISHS Acta Horticulturae 610: V International Symposium on Kiwifruit
ECONOMIC ASPECTS OF THE FRENCH KIWIFRUIT SECTOR: IMPACT OF PROFIT MARGIN POLICY ON CHANNEL OPERATION |
| Authors: | J.-M. Fournier, D. Hassan, S. Monier-Dilhan |
| Keywords: | Kiwifruit production, France, marketing channel, price elasticity, margin, turnover |
| Abstract:
The aim of this paper is to investigate pricing factors throughout the kiwifruit channel. It stresses the fact that the type of margin (constant or proportional) at one stage has a strong influence on demand price elasticity and therefore on turnover upstream. | |
Download Adobe Acrobat Reader (free software to read PDF files) | |
