ISHS Acta Horticulturae 58: International Symposium on Vegetable Crops under Glass Protection
TECHNICS AND METHODS USED BY THE CENTRAL OF FRUIT AND VEGETABLES IN THE FIELD OF VEGETABLE MARKETING |
| Authors: | I. MIRCEA, I. RADULESCU |
| Abstract:
The paper deals with the marketing strategy achieved in horticulture through the organization of the Central of Fruit and Vegetables, due to its organizational structure including both the fruit and vegetable crops and the vegetable glasshouses, industrialization, markerting, home trade and exportation as well as scientific research. This modern organizational structure is an easy way with the highest economic and social effect of using all the marketing technics and methods. | |
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