ISHS Acta Horticulturae 55: IV Symposium on Horticultural Economics
THE INTEGRATION OF SERVICE OPERATIONS INTO THE DISTRIBUTION SYSTEMS OF FRESH FRUIT AND VEGETABLES |
| Author: | W. Ziegler |
| Abstract:
The paper deals with the problem of organizing the performance of several service operations in the course of the marketing process. The operations concerned are in particular storage, conditioning and prepacking. In practice there is lack of harmony within the distributions channels, which is coming from the disagreement about the responsibilities for operations. The operations in question are pointed out as functional elements of the physical distribution systems. A promising approach for gaining a higher degree of efficiency within traditionally developed distribution systems would be the relocation of functions. Patterns are given for a favourable integration of the service operations, and the problem is discussed how to coordinate the individual business decisions in order to translate the appropriate solutions into reality. | |
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