ISHS Acta Horticulturae 55: IV Symposium on Horticultural Economics
CHANGING MARKETING PATTERNS FOR FLOWERS AND PLANTS IN THE UNITED STATES |
| Author: | Jules V. Powell |
| Abstract:
The commercial floriculture industry in the United States is the fastest growing segment of our agricultural economy. This exceptionally rapid growth has been accompanied by dramatic changes in the structure of the industry. This article discusses the size and structure of the industry in 1975, looks at the changes in demand for flowers and plants, and reports some preliminary findings of a study of marketing plants through mass merchandising outlets conducted in four Standard Metropolitan Statistical Areas in early 1975. | |
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