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ISHS Acta Horticulturae 55: IV Symposium on Horticultural Economics

INTERREGIONAL COMPETITION IN THE PRODUCTION AND SUPPLY OF HYBRID TEA ROSES: IMPLICATIONS FOR WORLD MARKETS 1)

Authors:   G.H. Sullivan, J.L. Robertson
Abstract:
A quantitative evaluation of interregional competition among foreign and domestic rose producers was conducted using a linear programming model.

Results indicated that under current regional cost structure, California rose producers have a competitive supply advantage in most domestic markets over producers in all other U.S. production areas. European rose production had no significant impact in U.S. markets. Latin America was found to be the only foreign supply source for roses with a comparative supply advantage in many U.S. markets. The supply advantage for Latin American producers resulted from substantially lower production costs that enabled them to compete favorably in many eastern, midwestern, and southern U.S. States.

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