STRUCTURE AND CHARACTERISTICS OF THE GERMAN AND EUROPEAN FRUIT TRADE

Author:	A. Brügger
Keywords:	export, fruit quality, import, wholesale
Abstract: The German Fruit Trade Association includes the following main marketing and trade philosophy for the functioning of wholesale markets: Diversified distribution and all means which make marketing areas independent Transparency and control of prices means a balance in the market Market orientated offers Big choice Benefit of a quick turnover Excellent quality Excellent freshness. Fruit import and wholesale companies are working at three different levels:
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