ISHS Acta Horticulturae 53: IV Africa Symposium on Horticultural Crops
MARKETING ACTIVITIES AND ORGANIZATIONAL PROBLEMS IN EXPORTING FRUIT AND VEGETABLES FROM OTHER COUNTRIES INTO THE FEDERAL REPUBLIC OF GERMANY |
| Author: | D.M. Hormann |
| Abstract:
This study surveys with the help of a model the field of action for exporters' marketing activities. Descriptions are given of juridical and actual trade barriers in importing and exporting countries, the importers' power and the organizational forms of exporting firms. Reports are given on the importers' information about the development of supply from exporting countries. For the exporters' sales method, product policy, range of products, price policy, advertising and sales promotion are considered. The efficiency of exporting countries is examined, particularly their marketing activities. The results show clear differences between the exporting countries. | |
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