ISHS Acta Horticulturae 524: XXV International Horticultural Congress, Part 14: Horticultural Economics at Micro and Macro Level, International Trade and Marketing, International Cooperative Programs, Relations between Research, Development, Extension and Education
GLOBALISATION PROCESS AND ADAPTATION OF FRESH PRODUCE COMMODITY SYSTEMS: THE CASE OF COMPAGNIE FRUITIERE |
| Author: | J.-C. Montigaud |
| Keywords: | globalisation, maritime logistics, strategic and financial management, bananas and apples, commodity systems, industrial organisation |
| Abstract:
The goal of this communication is to present the process of globalization through the case of Cie Fruiterer, a group which originally only imported products to Europe but whose activities, now integrated, are located on three continents. For this, we have used three different tools: systems approach, industrial analysis and management methods (cost accounting, partnership theories, etc.). The main results concern a better understanding of an agro-food company faced with the globalization process: presence of a three level architecture leading to matrix management; vertical integration including production (bananas and pineapples), the goal being to lower costs especially through maritime shipping; setting up of vertical and horizontal alliances; use of financial tools (derivative instruments) on the international level. | |
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