ISHS Acta Horticulturae 495: WCHR - World Conference on Horticultural Research
NEEDS AND EXPECTATIONS OF HORTICULTURAL RESEARCH BY THE NURSERY OPERATORS IN ITALY |
| Authors: | M. Leis, A. Martinelli |
| Abstract:
Since the nursery industry is an intermediate supplier, their needs and expectations depend on the needs of the entire horticultural chain. We therefore surveyed the various sectors of the horticultural chain in Italy to identify needs expectations for new products and processes. Quality and healthiness, associated with longer shelf life and lower cost, were common requirements listed by all respondents. Nursery and production organizations, that did research on improving varieties, were very concerned about patent protection. However marketing organizations had little cognizance of this issue. The "variety" as a key factor emerged as fundamental for nurseries. Patent protection actions and sanitary control standards were deemed essential by nurseries and plant breeders in public institutions in order to ensure quality and to avoid unfair competition. | |
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