GLOBAL HORTICULTURAL IMPACT: FRUITS AND VEGETABLES IN DEVELOPED COUNTRIES

1. The fresh fruit and vegetable market chain structure

   1.1 General characteristics

   1.2 Number and size of holdings

   1.3 Income generation

2. Supply

   2.1 Overview

   2.2 Supply policy USA and EU

   2.2.1 EU Market management

   2.2.2 USA Market management

   2.2.3 Producer organisations (EU) versus private companies (USA)

   2.3 Supply of some important crops

   2.3.1 Citrus

   2.3.2 Grapes

   2.3.3 Bananas

   2.3.4 Apples

   2.3.5 Tomatoes

3. Trade

   3.1 Overview

   3.2 Trade policy in USA and EU

   3.3 Trade of some important crops

   3.3.1 Citrus

   3.3.2 Grapes

   3.3.3 Bananas

   3.3.4 Apples

   3.3.5 Tomatoes

4. Demand for fruit and vegetables

   4.1 Structure of demand

   4.2 Stagnation and individualisation of consumption in industrialised countries

   4.3 Marketing services

   4.4 Concentration of distribution

   4.4.1 European Union

   4.4.2 United States

5. Opportunities and constraints

   5.1 Quality standards

   5.2 Product differentiation

   5.3 Integrated production

   5.4 Home market

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