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| Authors: | M.G. Webb, D.J. Growns, J.A. Considine |
Abstract:
The Australian export cut flower industry based on Myrtaceous species will face many challenges and opportunities in the next 10–15 years.
There will be increased competition from other southern hemisphere producers and any downward pressure on prices will require efficiencies and innovation in all aspects of production and marketing.
If the industry is to continue past export growth, it will need to be at the forefront of developing new selections of various Myrtaceous species.
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