ISHS Acta Horticulturae 436: I International Persimmon Symposium
A PERSIMMON INDUSTRY SYSTEMS DYNAMICS MODEL FOR RESEARCH AND DEVELOPMENT MANAGEMENT. |
| Authors: | A. D. Mowat, Ray J. Collins, Monty M. Spencer |
| Keywords: | Diospyros kaki, persimmon industry, market, model |
| Abstract:
Fruit industries, funding providers and research agencies can have difficulties in targeting their resource allocation at areas offering the greatest leverage for their research investment. This is in part due to the complex nature of factors (both external and internal) influencing the movements of products from the producer to the consumer. As a case study we have used systems dynamics modelling approaches to describe both the supply of and the demand for persimmon from New Zealand and Australian orchards to consumers in the Singapore marketplace. The model was based on data sets obtained from industry sources, market surveys and previous research projects. The dynamics of the persimmon system were used to simulate changes in product supply, quality, value and demand through the production/marketing/consumption chain. Impacts on the present system by extending the supply period, through actions such as new cultivar introduction or improved storage processes, were evaluated. The effect of changes in demand due to gains in consumer numbers were also assessed. Using information resulting from the model simulations we can explore R&D strategies to exploit technological opportunities and overcome technological restraints within the persimmon industry system. | |
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