ISHS Acta Horticulturae 429: XIII International Symposium on Horticultural Economics
CONSUMERS' ATTITUDES AND BEHAVIOR WHEN BUYING FRUIT AND VEGETABLES FROM VARIOUS PRODUCTION METHODS |
| Authors: | Dieter M. Hörmann, M. Lips |
| Keywords: | Consumer attitudes, Consumer behavior, Conventional production method, Integrated production method, Biological production method |
| Abstract:
An increasing awareness of both health and the environment has led to growing criticism of intensive farming methods and also to an increase in consumers' enquiries about the production method used for fruit and vegetables. In response to this trend, farmers' unions have developed, with governmental aid, the concept of "integrated production" as an alternative to "conventional production." The following study examines, with the aid of a household survey, consumers' knowledge, among other things, of the most important methods of production, likewise consumers' attitude and behavior concerning "integrated," "conventional" and "biological production." Here the concept of integrated production is the center of interest. For this a consumer segmentation was carried out. | |
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