ISHS Acta Horticulturae 429: XIII International Symposium on Horticultural Economics
EMPIRICAL ANALYSIS OF THE CUT FLOWER CONSUMER SECTOR IN MADRID |
| Author: | M. Segador |
| Keywords: | Cut flowers, Ornamental, Madrid, Industrial organization, Principal factors |
| Abstract:
This article deals with the cut flower sector survey in the market of Madrid. On this survey a general methodology, based on industrial organization, has been implemented. It is a transverse-like survey. The aimed roles have been those of wholesalers, retailers, and consumers, as the ones that imply the highest participation in the sector. Taking inferencial statistics as a basis, consumers have been studied through 500 phone surveys by simple random sampling. The total number of surveys was decreased to 474. Official statistics data have also been used. The encoded information has been dealt with using different statistics programs. Univariant, bivariant, and multivariant analyses have been reported. | |
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