ISHS Acta Horticulturae 429: XIII International Symposium on Horticultural Economics
THE EFFECTS OF INCREASED TRADE ON THE U.S. FRUIT SECTOR |
| Author: | E. E. Figueroa |
| Keywords: | Fruit marketing, Fruit exports, Trade barriers, Export opportunities |
| Abstract:
World trade in fruit and fruit products has increased dramatically over the past ten years. Historical trading patterns have changed so now that both east-west and north-south trade are important. The U.S. fruit industry has established itself as a reliable world supplier of excellent quality fruit and in certain product/market combinations, exports have increased dramatically. Also, U.S. imports of fruit have increased dramatically over the past ten years. Fruit exporters will face increasing world demand for fruit in the next century. For U.S. fruit exporters to be successful in capturing a larger share of world fruit trade--as an industry or as individual firms--they need to be cognizant of certain factors which will play a significant role in determining who is successful. The factors are: importing countries will use and rely more on phytosanitary regulations as trade barriers; capturing economies of scale in ocean freight will contribute towards increasing the comparative advantage of a firm or industry; a firm organizational structure that allows for quick decision-making will allow for more flexibility in sourcing and distribution; single-desk trading entities may be challenged before the World Trade Organization; and export regions investing in 'proprietary' fruit products/attributes will likely have greater long-term success. Exporting firms who best address and understand the impacts of the above factors will be the successful firms of the next century. | |
Download Adobe Acrobat Reader (free software to read PDF files) | |
