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ISHS Acta Horticulturae 40: III Symposium on Horticultural Economics

GROWTH OF HORTICULTURAL ENTERPRISES AND ECONOMICAL AND UNECONOMICAL OPERATING SCALES

Author:   W. Rothenburger
Abstract:
The growth of horticultural businesses can be guided by expansion of the national economy and the demand for certain products. Businesses should develop to a suboptimum scale. They stand to benefit by exploiting all cost advantages individually or jointly. The existence of as large a number as possible of independent businesses operating on a scale suited to their particular markets might be more advantageous than too small a number of hyperconcentrated enterprises.

The future objective of horticultural economists is to keep a watch on the businesses, to work out long-term planning methods for them to adopt, and to formulate objectively founded statements.

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