ISHS Acta Horticulturae 40: III Symposium on Horticultural Economics
QUALITY STANDARDS OF FRUIT AND THEIR ECONOMIC IMPACT |
| Author: | J. Thiault |
| Abstract:
The limitation of the cultivars number creates a certain uniformity of fruit production. But natural or agronomic conditions give way to differences in consumption quality which are not always apparent. Tests of quality have been made for 'Golden Delicious' apple, and are being studied for other cultivars of apples, peaches and pears. It is therefore possible to establish a quality prognostic as early as harvesting and to imagine a new marketing strategy for fresh fruit. Producers acting individually or belonging to groups can by these means and by elimination of the worst fruit, improve the average quality and sell superior quality fruit under a distinct label. Traders can imagine a marketing strategy for fighting against the competition made by other dessert products to fresh fruit. It becomes thus possible to meet the customer's desire by offering fruit of defined, constant, and homogeneous quality. This action helps to stimulate demand and to obtain a diversification of sale prices in favour of superior quality products. | |
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