ISHS Acta Horticulturae 397: New Ornamental Crops and the Market for Floricultural Products
NEW CROPS IN THE U.S.A. |
| Authors: | Roger H. Lawson, Mark S. Roh |
| Abstract:
Development of new crops involves a complex process of plant selection, production technology and marketing. During the past ten years the USDA in cooperation with the U.S. floral industry has developed a series of plant materials for U.S. consumers. The process requires a large investment and is high risk since the outcome if unpredictable. The evaluation should include an assessment of production time in relation to the cost of production and selling price. Before a new crop can be successfully introduced, demand potential should be assessed. New products should be evaluated by producing a limited quantity of plant material and trial marketing in several different geographical areas prior to introduction. In addition, stability and longevity of the product in transport as well as post-harvest quality should be evaluated. After all of these criteria are applied to new crop development and introduction, very few plants will meet all of the requirements. Research results and the introduction of several crops including Cupressus, Eustoma, Ornithoqalum, Lachenalia and Curcuma will be discussed. | |
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