ISHS Acta Horticulturae 369: Symposium on Small Scale vegetable production and Horticultural Economics in Developing Countries
EXISTING PROBLEMS AND EMERGING NEEDS OF HORTICULTURAL MARKETING IN NORTH WESTERN HIMALAYAN REGION OF INDIA |
| Authors: | B.K. Sikka, T. Raman, C.S. Vaidya |
| Abstract:
The agro-climatic conditions of North-western Hilly Region of India are conductive for cultivation of various fruits and vegetables. These avocations give very high returns to farmers as compared with traditional crops. Due to this horticultural crops are becoming popular in this region day by day. But all these fruits and vegetables are highly perishables and require immediate disposal especially in absence of cold storages. This calls for elaborate arrangements for marketing of these perishable. Due to the increasing volume of production the marketing problems are aggravating and future due still higher quantum of production there may surface many more such problems. Moreover the share of producer in consumer's rupee in very low which needs immediate attention. It is with this background the present study has been conducted to highlight the existing problems which the horticulturist are facing and most importantly the needs which are likely to emerge in the forceable future. | |
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