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| Authors: | T. Sudaryanto, A. Purwoto |
Abstract:
This paper describes banana marketing in Lampung as one of the banana producing centers in Indonesia.
Data were collected by field survey which interviewed farmers and traders in 1991. Market structures in the region are characteristized by oligopsonistic competition which, to some extent, leads to undesirable marketing practices.
A high marketing margin is primarily due to high transportation costs and product losses.
To promote a more efficient marketing system, development of an efficient transportation network and better packaging and product handling technologies are really called for.
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