ISHS Acta Horticulturae 347: II International Symposium on Integrated Fruit Production
MARKETING EXPERIENCES WITHIN THE MIGROS-SANO PROGRAMME |
| Author: | J.L. Tschabold |
| Abstract:
It began in 1925 with a few stores-on-wheels. Since then Migros has become the leading retail organisation in Switzerland with a consolidated turnover of over US$10bn and a market share of more than 20% in the food sector. Migros purchases almost one-quarter of Swiss agricultural output for its various food processing plants and for direct distribution to customers through more then 500 stores, supplied by 12 regional cooperatives. For reasons of food quality and soil conservation, Migros has developed an environmentally-sound agricultural production programme, called M-Sano, which specifies the use of pesticides as well as the treatment of the soil. | |
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