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ISHS Acta Horticulturae 340: XII International Symposium on Horticultural Economics

THE APPLICATION OF STRATEGIC PLANNING AND FINANCIAL ANALYSIS METHODS TO A SOCIAL HORTICULTURE PROJECT FOR THE MENTALLY-HANDICAPPED.

Author:   J.P. Ogier
Abstract:
Strategic planning and financial monitoring were developed for a company serving people with learning difficulties. Prior to the implementation of the plan, financial and market pressures were challenging the mission of the company. Through a business plan, the purpose of the Government funded element was defined, private sponsorship increased, a capital rebuilding project undertaken and costs contained. This enabled the Company to fulfil both its social and economic goals despite a period of general recession in the economy.

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