ISHS Acta Horticulturae 340: XII International Symposium on Horticultural Economics
EUROPEAN COMMUNITY FRUIT AND VEGETABLE TRADE: THE ROLE OF NATIONAL PROMOTIONAL BODIES |
| Authors: | M.J. Sargent, J.R. Nicholls |
| Abstract:
Although National Food Trade Organisations have a considerable role in the promotion of fruit and vegetables in the EC they have received little attention from researchers. This paper reports empirical investigations to determine their character, objectives, activities, financial sources, target markets and products promoted. Their legal position within the EC is also evaluated. Overall their existence is not currently being questioned provided that they report bi-annually on their activities to the Commission. Nevertheless several of their activities might be considered controversial and thus further questions regarding their function and effectiveness remain. | |
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