|Authors: ||W.J. De Boeck, M.R. Stuart|
When trying to enter Western markets, producers and exporters from developing countries encounter many difficulties of technical, commercial and legal nature.
The magnitude and complexity of these problems often leaves producers in a position where they depend largely on importers in Western countries.
A thorough knowledge of the differences between marketing approaches in Western and developing countries is a prerequisite for any successful new product launching.
The paper provides an overview of these differences.
Also, the main requirements in terms of legal, technical, and financial aspects for plant-based medicine and cosmetics product-launching are reviewed.
Practical examples are studied in this respect.
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