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ISHS Acta Horticulturae 333: WOCMAP I - Medicinal and Aromatic Plants Conference: part 1 of 4

FACTORS AFFECTING THE COMMERCIAL SUCCESS OF A NOVEL CROP

Author:   P. Lapinskas
Keywords:   Subsidies, agrochemicals, regulation, evening primrose, Oenothera
Abstract:
When planning the research and development of a new medicinal crop, the researcher must take into account the needs and concerns of the pharmaceutical buyer; be aware of the financial disadvantages faced in growing areas where competing crops are heavily subsidised; and ensure that the agrochemical products which are needed for the crop will be legally permitted in the growing area within a reasonable time and at a reasonable cost.
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