ISHS Acta Horticulturae 318: II International Symposium on Specialty and Exotic Vegetable Crops
CREATIVE MARKETING - THE KEY TO SUCCESSFUL NEW CROP INTRODUCTION |
| Author: | G. Jones |
| Keywords: | Exotic vegetables, specialty vegetables |
| Abstract:
It is essential to know your market, product, customer base, and key individuals in the market to successfully market a new crop introduction. Providing points of purchase information and continuous rotating promotions develops and maintains consistently increasing sales. | |
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