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ISHS Acta Horticulturae 311: International Walnut Meeting

ECONOMIC AND POLICY CONSIDERATIONS IN MARKETING WALNUTS

Author:   Jerome B. Siebert
DOI:   10.17660/ActaHortic.1993.311.32
Abstract:
As world production of walnuts increases, increased emphasis will be placed on marketing. In particular, increased competition will take place in export markets. Success in marketing walnuts will depend on many factors. Key to marketing will be the ability to provide high quality walnuts in a consistent and timely basis. To achieve this objective, a country's walnut industry must be well organized as well as pursue aggressive marketing programs with investment in market promotion.

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