ISHS Acta Horticulturae 301: IV International Symposium on Processing Tomatoes
WORLDWIDE DYNAMICS OF TOMATO PRODUCT CONSUMPTION |
| Authors: | B. BIECHE, M. COVIS |
| Abstract:
Globally, worldwide registered tonnage has increased from 15.2 million tons in 1976 to 26.1 million tons in 1989. This is an 84% increase in 13 years, and corresponds to a 4.2% annual growth rate. During the same period, world population grew from 4 billion in 1976 to 5.2 billion in 1989, a 2% annual growth rate. Several factors have contributed to the growth in consumption: First contributory factor: the revival of the pasta market. Second contributory factor: advertising efforts on behalf of secondary processing products (especially ketchup) Third contributory factor: growth in meals eaten of the home, such as «fast food» and «street food» (particularly for pizza). Fourth contributory factor: growth in micro-wave cooking and children's food. Fifth contributory factor: use of tomato products for red food coloring to replace paprika in some world's countries cooking. One unfavorable factor: lower concentration of tomato content in commercial products (sauces, ketchup). A statistical analysis of apparent per capita consumption was carried out for 115 countries during the 1989/90 season. Total population of the 115 countries came to 4.55 billion inhabitants, which is 90% of total world population. Total registered consumption in these countries in 1989 came to 25.75 million tons for a production of 26.1 million tons. There was an unsuccessful effort to link the per capita consumption to living standards. Linear regression on these two factors showed that there was no correlation. Indexing the countries according to the level of per capita consumption spread over a very wide scale from 37.4 kg/year for the United States to only 0.1 kg/year for India. Worldwide average is 5.6 kg/year. The top ten markets include high per capita consumption countries such as the USA, ITALY, CANADA and ALGERIA. There are average per capita consumption countries such as the UNITED KINGDOM, FRANCE, the USSR and GERMANY, but there are also low per capita consumption countries such as JAPAN and BRAZIL. These 10 countries account for ¾ of worldwide consumption and ¼ of worldwide population. 90% of all consumption is purchased in thirty countries which account for 57% of worldwide population. Each zone is then analyzed, both from a processing and trade point of view and from the overall and per capita consumption point of view. | |
Download Adobe Acrobat Reader (free software to read PDF files) | |
