Abstract:
In the marketing process onions are sorted into grades according to quality characteristics such as size, appearance, shape and firmness.
Untill now grading and sorting is not optimal used in the Dutch onion industry as a method for quality segmentation.
In this paper is analysed that better regrouping of onions let increase profits in spite of higher costs.
The higher profits are achieved by clearer markets, which facilitate purchasing and by better standardized products which give more market efficiency.
In deriving cross-price flexibility coefficients for the different grades with the help of multiple regression analysis on time series we get the criterion for effective quality segmentation.
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