ISHS Acta Horticulturae 295: Horticultural Economics and Marketing, XXIII IHC
CONJOINT ANALYSIS IN MARKET RESEARCH FOR HORTICULTURAL PRODUCTS |
| Authors: | A.F. van Gaasbeek, V.C. Bouwman |
| Abstract:
Conjoint analysis is a technic to analyze the buying decision of consumers. It gives an insight in the relative importance of product attributes and thereby helps to define product quality on consumers level. The results can be used in formulating a marketingpolicy. | |
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