ISHS Acta Horticulturae 270: I International Symposium on Horticultural Economics in Developing Countries
MARKETING SYSTEMS RESEARCH : A COMPREHENSIVE AND INTEGRATED APPROACH FOR UNDERSTANDING AND IMPROVING MARKET PERFORMANCE |
| Authors: | W.G. Koster, R. Sinung Basuki |
| Abstract:
The Department of Socio-Economics of the Lembang Horticultural Research Institute (LEHRI) has recently initiated research on the shallot marketing system in Java. A study is made of the conduct and performance of each marketing channel, and how they are inter-linked. The performance of each channel is related to the internal and external circumstances conditioning farmers'/traders' present and future behaviour. Research includes both systems software and hardware. Preliminary results on the market structure of shallots and the performance and conduct of the involved marketing agents are presented in this paper. The paper is concluded with preliminary considerations for improving market effectiveness and efficiency. | |
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