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ISHS Acta Horticulturae 270: I International Symposium on Horticultural Economics in Developing Countries

HORTICULTURE MARKETING SYSTEMS IN ETHIOPIA

Author:   B. Wolde
Abstract:
This paper reviews the marketing systems of horticultural crops in Ethiopia. It examines two major topics. The first part which deals with 'consumption economics' describes the food consumption patterns in Ethiopia and indicates the level of fresh fruits and vegetables consumption in the rural and the major urban areas of the country.

The second part, which is the larger part of the paper, treats 'trade economics' in which such topics as the market institutions involved in the trade and the marketing channels are discussed. The nature and drawbacks of the physical distribution functions in the marketing channel, the seasonality of produce supply, price formation, the levels of the marketing margins and the foreign trade role of the sector are all analysed in this part. In the concluding section, a general assessment of the whole marketing system is provided. This section outlines the major problems encountered in the development of an efficient marketing system and gives some recommendations towards the improvement of the system.

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