ISHS Acta Horticulturae 261: IV International Symposium on Postharvest Physiology of Ornamental Plants
DEVELOPMENTS IN FLOWER MARKETING |
| Author: | A. Mulder | ||||||||||||||||||||||||||||||||||||||||
| Abstract:
I would like to talk to you about our experiences in the development of production and marketing of cut flowers and pot plants. I will focus on what happens in the new markets as a result of changes in consumer behaviour. First, it is of interest to look at worldwide floriculture production. Table 1. World Production of cut flowers and pot plants
* (1 Hectare=10 dunams) According to the official figures, Japan currently has the largest production-area in the world. In 1987, Japan had a production-area of 145 thousand dunams. Italy, the United States and France had production-areas between 6 and 7 thousand hectares. Holland had more than 4 thousand hectares of greenhouses and about 2 thousand hectares of open-air flower production. Spain had a production-area of 1 thousand hectare under plastic. In Columbia about 2000 hectares of flower production is plastic-covered. Money-wise, Holland is first, with 2 billion dollars, France is second, Japan is third and Italy is fourth. Looking at the export figures in Table 2, it is obvious that Holland is by far the biggest exporter of flowers and plants in the world. The huge production in Italy, USA, Japan and France is grown for local consumption. The average annual increase of our export in the last 6 years has been 15%. Denmark is second in total export. | |||||||||||||||||||||||||||||||||||||||||
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