ISHS Acta Horticulturae 247: Research and Development Conference on Vegetables, the Market and the Producer
TOMATO MARKETING IN BRISBANE AND SYDNEY |
| Authors: | S.N. Ledger, V.N. Meurant, J.L. Lovatt, J.E. Maltby |
| Abstract:
Studies of tomato marketing have been conducted in Brisbane and Sydney to identify gains to be made in post-harvest handling and marketing of tomatoes from Queensland. Twenty-two wholesalers, 3 retail chain buyers and 18 retailers were interviewed. The studies highlighted the different requirements of the various buyer segments. Fifteen recommendations have subsequently been made to growers; these include - developing an industry standard for colour grading; amending the Grading and Packing Regulations to reduce the size variation (60–80 mm) within the medium size grade; pre-sort pallets for quality, size and colour, prior to consigning; involve wholesalers and retailers in drafting grading and packing regulations; conduct market research into the purchase requirements of the different buyer segments. | |
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