ISHS Acta Horticulturae 244: IV International Symposium on Quality of Vegetables
VEGETABLES IN THE YEAR 2000 - WHAT WILL CONSUMERS WANT? |
| Author: | J. Salmon |
| Abstract:
Anyone who is brave enough or foolish enough to predict what will happen in the future ought to have the sense to make his predictions for a time sufficiently far in the future that he won't be around to take the flack when it's discovered that those predictions were a bit wide of the mark. Unfortunately, the organisers of this conference have given their speakers no such safety net. We have to look at the year 2000, just 12 years hence. I certainly hope to be not only alive but also still working. So my task today is not easy. However, the year 2000 is so close that many of the decisions taken now will have an influence on the food that is available then. And what food producers and retailers decide to do now is based largely on known trends. So, how are consumer attitudes to food in general and vegetables in particular changing? How is their eating behaviour changing? How will their lifestyles affect what they eat? | |
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